About Us

Al-Jazira Equipment Company, commercially known as AutoWorld is considered one of the pioneers in the field of operational lease and car maintenance since its establishment by SEDCO in 1981 in Al Khobar, Saudi Arabia.

Our Strategy

With the coming of the new decade of the 21st century and the dynamic environment in Saudi Arabia with the great Vision 2030, it was crucial for AutoWorld to re-assess its direction and create our new Strategy “Shift 2025” to create a better future for all stakeholders.


Our Vision

To be a forward-looking solution provider rooted in the mobility space, driven by operational excellence and in partnership with our employees and clients.


Our Mission

To bring value to our clients through best in class mobility services, to support our employees’ growth, to contribute to the development of our community, leading to sustainable and attractive business returns for our shareholders.


Our Values

We have a shared alignment and understanding of our core values that guide us in our day-to-day operations, decision-making process, and be empowered in our roles to achieve excellence for serving our clients and communities. This is to ensure that all of us are in alignment to set the tone for building our culture and identify what we as each team member of AutoWorld care about, build great working relationships, and Achieve More.